• Demonstrated experience in managing websites, within an Australian government context and private enterprise environment.
• Experience in undertaking research and using evidence to inform design and content.
• Hands on experience updating websites in SharePoint, WordPress and Drupal content management systems (CMS).
• Strong understanding of government style guides, digital service standards, web content accessibility guidelines (WCAG), and related compliance requirements.
• Ability to visually represent complex strategic concepts.
• Proven experience in crafting compelling and effective web content, along with a keen eye for design best practices.
• Expertise in utilising analytics tools such as Google Analytics and Hotjar to proactively optimise website content.
• Track record of successfully delivering and coordinating digital deliverables and website projects within specified timelines, utilising applications to help track and manage required tasks.
• Exceptional stakeholder management skills, with the ability to collaborate effectively with various internal and external partners at different levels.
• Knowledge of search engine optimisation (SEO) and search engine marketing (SEM) principles, contributing to search acquisition strategies.
• High-level of proficiency in HTML, CSS and JavaScript, enabling hands-on involvement in web development.
• Familiarity with project management tools like Jira, design tools like Figma and Adobe Design Suite.
• Strong analytical and strategic thinking skills to interpret data, generate insights, and drive digital improvements.

General Duties

• Working with subject matter experts, key stakeholders and team members to create content that is easy for users to understand and consume which is aligned to the organisation and project outcomes.
• Research, design, develop and continuously evolve internal and external user interfaces and driving consistency across the user experience and applications.
• Lead creative development for graphic and digital design work ensuring quality output for the work area ensuring correct brand implementation.
• Strategically manage and prioritise competing activities and projects.
• Provide professional, expert and technical advice in relation to content creation, web development, user experience (UX) and design systems across a range of activities.
• Manage multiple projects at one time and deliver to high standards.
• Present information to ensure the intended audience can effectively and efficiently understand the intent.
• Collaborate closely with service providers, developers, researchers and subject experts.
• Develop and curate engaging and user-focused website content that aligns with organisation goals.
• Provide expertise and guidance, adhering to organisation / department style guides, digital web standards and WCAG accessibility criteria for private and public enterprises.
• Utilise content management systems including Wordpress, Drupal and SharePoint to design, build and maintain web pages that meed high usability and user experience standards.
• Proactively optimise website content using analytical tools such as Google Analytics and HotJar to identify trends and opportunities for improvement.
• Drive and manage digital and website projects, ensuring timely delivery and coordination across multiple environments.
• Develop and support search acquisition strategy by contributing to Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) initiatives.
• Stay updated on industry trends and emerging technologies, while incorporating innovative approaches to digital tools.
• Employ a strong analytical and strategic mindset to analyse data, generate insights and improve strategies for better performance.
• Set priorities for work areas, support team cohesion and ensure quality output for the organisation or department.
• Propose and facilitate innovation and innitiatives and contribute to business improvement strategies.
• Work independantly and with limited direction against established priorities, practices and methods to deliver quality outcomes.
• Accountable for designing assets, supporting end-to-end product design processes, creating wireframes and prototypes, creating sitemaps and journey maps.
• Make decisions using good judgement, expertise and knowledge under limited guidance.
• Understand web design best practices with a commitment to delivery user focused digital solutions and services.
• Experience in intranet management, intranet development and digital publishing.
• Ability to explain complex concepts in plain English to a wide range of clients and stakeholders.
• Excellent interpersonal skills with the ability to develop and foster productive working relationships.
• Capable of managing groups of stakeholders with a broad range of capabilities and requirements.

Organisation - Department of Home Affairs

Position

Digital Content Creator

Key Role

Managing the National Intranet site to enable the flow of information and facilitate collaboration across work areas. I do this by managing the teams SharePoint Content Management System (CMS), creating and publishing digital multimedia content, creating traditional printed materials and providing guidance on web-related issues.

Summary

• Digital Content Creation.
• Graphic Design and Illustration.
• Web Development.
• Data Analysis.

Responsibilities

• Manage the National Intranet site utilising the Microsoft SharePoint content management system (CMS).
• Create and publish interactive graphical dashboards for the work area to help Senior Executives visualise current activities, allocate resources, forecast opportunities and threats, identify risks and make critical business decisions driven by data.
• Design and create various digital assets for use on the SharePoint site.
• Design and create traditional print materials including signage, posters and information sheets.
• General updating, maintenance and continual development of the Intranet site and content.
• Work closely with other members of the team to problem solve, develop ideas and help facilitate the creation and delivery of online tools.
• Provide advice, technical expertise and operational guidance to staff on how to use the web environment.

Organisation - Superior Engineering

Position

Digital Content Creator - Web / Graphic Design, SEO Specialist, Marketing and Social Media Manager

Key Achievements

Responsible for the successful implementation and management of the organisations online presence with the creation of a new mobile friendly eCommerce website along with several Drupal and WordPress microsites within allocated budgets and deadlines resulting in achieving exponential growth in website sales and traffic year after year.

Summary

• Search Engine Optimisation (SEO Specialist).
• Social Media Manager.
• Traditional Marketing and Online Marketing.
• Graphic Design and Illustration.
• Email Marketing.
• Digital Content Creation.
• Web Design and Multimedia Design.

Responsibilities

• Manage the organisations eCommerce website using the OpenCart platform and the Superior Engineering Enterprise Management System.
• Design, develop, manage and implement web projects (websites, graphics, marketing, newsletters etc.) from concept stage through to architecture, publishing, monitoring and review using a variety of publishing platforms and desktop software.
• Search Engine Optimisation (SEO/SEM) - Develop, manage and implement the organisations SEO, Web Page Optimisation (WPO) and Search Engine Marketing (SEM) strategies as well as Google AdWords and Bing Ads.
• Social Media Management and Social Media Marketing - Develop, manage and implement the organisations Social Media engagement and communications to increase organic growth: Facebook, Instagram and YouTube.
• Content Marketing and Digital Content Creation - Create and deliver high quality content including graphics, videos, photography and multimedia elements for the organisations primary website, various microsites, newsletters, marketing campaigns and social media.
• Develop and bring to life exciting and engaging microsites using the WordPress and Drupal Content Management Systems (CMS) platform.
• Collaborate with the marketing and sales team to deliver on traditional and digital promotional and marketing activities.
• Create, develop and publish electronic newsletters using Active Campaign, while maintaining and growing the organisations Electronic Direct Marketing (EDM) database.
• Provide statistics and insights to the business owner, sales manager and the marketing department on website, social, SEO and newsletter performance using various analytics tools.
• Graphic Design and Illustration - Create and develop graphic design projects for print such as magazine ads, brochures, catalogues, packaging, vouchers and signage.
• Manage, liaise and communicate with external stakeholders in the supply of goods and services: Enterprise Management System, senior web developers and website hosting providers.

Organisation - HART Sport Australia and New Zealand

Position

Website Manager, SEO, Marketing and Social Media Manager

Key Achievements

Responsible for the successful implementation and management of the migration and implementation of the HART Sport legacy eCommerce website to an up-to-date mobile friendly platform, incorporating a B2B and B2C Enterprise Management System (EMS) namely Commerce Vision and Pronto.

Summary

• Search Engine Optimisation (SEO Specialist).
• Social Media Manager.
• Traditional Marketing and Online Marketing.
• Graphic Design and Illustration.
• Email Marketing.
• Digital Content Creation.
• Web Design and Multimedia Design.

Responsibilities

• Manage the organisations eCommerce websites in Australia and New Zealand using Commerce Vision Software and the Pronto Enterprise Management System.
• Design, develop, manage and implement web projects from concept stage through to architecture, publishing, monitoring and review using a variety of publishing platforms.
• Develop, manage and implement the organisations Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) strategy.
• Develop, manage and implement the organisations Social Media strategy on targeted social media channels: Facebook and YouTube.
• Create website graphics, infographics, product videos, product photography and various multimedia elements for the organisations website pages, electronic newsletters, marketing campaigns and social media channels.
• Prepare and write content for the web including product descriptions, social media content, website metadata, news articles, electronic newsletter copy and sponsor testimonials.
• General updating, maintenance and continual development of the organisations website and content.
• Create, develop and publish electronic newsletters using various platforms and maintain the organisations Electronic Direct Marketing (EDM) database.
• Provide statistics and metrics to senior management and the marketing department on website performance using Google Analytics.
• Create graphic design projects for print such as brochures, catalogues, packaging, vouchers and signage.
• Work closely with other members of the Marketing team to problem solve, develop ideas and help facilitate the creation and delivery of promotional advertising and marketing campaigns for print and online.
• Provide training, advice and operational guidance to staff on how to use the web environment to communicate information effectively on matters relating to web publishing (text, graphics and multimedia).
• Liaise and communicate with external stakeholders in the supply of goods and services: Enterprise Management System, website hosting, payment gateway providers, printers, freight companies and third party web supply.

Organisation - Northern Territory Government (NTG)

Position

Website Manager.

Key Achievements

Responsible for the successful implementation and management of a number of Northern Territory Government (NTG) websites including the Territory Business Channel (TBC Business Portal), Fisheries, Skilled Migration, Research and Development, Intranet and the Land Development Corporation in accordance with whole of government web standards.

Responsibilities

• Create, develop and manage web projects from concept stage through to architecture, implementation, publishing, monitoring and review.
• Create website graphics and various multimedia elements for the organisations websites, intranet and online tools.
• Provide training, advice and operational guidance to internal staff on how to use the web environment to communicate information effectively to clients and on matters relating to web publishing, user focused design and website content accessibility (text, graphics, documents, navigation and multimedia best practices).
• Ensure future development needs for the department websites take advantage of new and emerging web technologies and techniques, without compromising whole of government web standards.
• Develop, manage and implement the organisations Search Engine Optimisation (SEO) strategy.
• Promote web applications to key internal and external clients and stakeholders.
• Manage and oversee external contractors in the supply of goods and services: graphic design, website database development (Oracle), web hosting and printed marketing materials.
• Work closely with other members of the Marketing team to develop ideas and help facilitate the creation and delivery of promotional materials and marketing campaigns.